Corporate logo redesign for Middle Tennessee based plugin marketing company, Punching Nun Group™ for their ground-up corporate rebrand. This mark, the centerpiece of the corporate rebrand, had to mitigate all angles of potential offense that a compnay with such a name might stir up. I used a real model's face that conveyed seriousness rather than humor, as the previous logo had. And instead of a realistically-colored bruise—black, brown, or blue—I used Punching Nun Group's corporate blue so that the message would be that they are professionals with fight. [For more examples from this corporate rebrand, see http://thomasmcauleywriter.myportfolio.com/corporate-rebrand-punching-nun-group.]